by Ellen Harvey, Harness Racing Communications

Freehold, NJ — The United States Trotting Association and the Harness Racing Museum are teaming up to sponsor a free workshop on how to get media attention for horse-related businesses.

The workshop will be held from 11 a.m.-4 p.m. on Saturday (March 23) at the Museum, at 240 Main Street, Goshen, New York.

The workshop will cover topics such as how to develop pertinent media contacts, how to write, prepare and distribute press materials, how to identify and pitch feature stories, use of photos and video, as well as crisis communications. The content will be applicable for farms, fair associations, tracks, training centers, racing stables and equine nonprofits.

There is no cost for the workshop, but advance registration is required. The workshop will be conducted by Ellen Harvey, executive director of the USTA’s Harness Racing Communications division and a Museum trustee. To sign up, call 732.780.3700 or e-mail ellen.harvey@ustrotting.com.

Weather permitting, there will be a free walking tour of adjacent Goshen Historic Track, starting at 10:30 a.m. that morning and open to all workshop participants and guests.