Xpress, Balmoral Park announce partnership

from Xpressbet

Washington, PA — Leading online horse racing wagering provider Xpressbet and Chicago’s Balmoral Park are excited to announce they have entered into an affiliate partnership. Together, they will work to promote online wagering to Illinois residents, as well as to bring awareness to Balmoral and its sister track, Maywood Park, with Xpressbet’s customers and racing fans.

One of the largest online horse wagering sites in the United States and a member of the Stronach Group, Xpressbet offers more than a decade of expertise in promoting horse racing and online wagering. Currently operating in 39 states, Xpressbet prides itself on providing a quick and seamless wagering experience and practical handicapping information to its customers.

Two of the most popular and heavily-wagered harness tracks in the nation, Balmoral and Maywood host nearly 200 live racing cards each year, with Thursday and Friday night racing at Maywood and Saturday and Sunday night action at Balmoral. In addition, Balmoral and Maywood own and operate nine off-track betting facilities in the Chicago-area, which offer daily simulcast wagering.

“We realize advance deposit wagering is still unfamiliar to many horseplayers, and we feel this partnership will help bettors that are curious about online wagering get started with Xpressbet,” said Xpressbet President Ron Luniewski. “With the help of Balmoral’s passionate, experienced and knowledgeable team, we’re looking forward to promoting both live and online wagering to racing fans in Chicago.”

Xpressbet and Balmoral each believe that creating smarter, more informed horseplayers is the key to generating interest and handle in horse racing. Consequently, Xpressbet and Balmoral’s expert teams of handicappers will collaborate to produce helpful handicapping resources for horseplayers, including wager guides for top harness and Thoroughbred events, as well as tip sheets, free picks, handicapping articles and videos.

Added Luniewski, “Along with Balmoral, Xpressbet is committed to growing the industry by both enhancing the experience for existing fans and attracting new audiences to the sport. This requires a seamless and integrated on-track and online experience. Providing additional free handicapping information to horseplayers is one way to achieve this, but it is also achieved through offering enhanced services, such as allowing customers to deposit and withdraw cash from their online accounts at customer service locations in Balmoral, Maywood and all nine of their OTBs. This level of convenience, common in other industries, will help horse racing build a stronger and more loyal customer base.”

Balmoral Park General Manager Jim Hannon remarked, “Partnerships like these are ultimately of great benefit to the industry. By affiliating with Xpressbet, we are able to pool our financial, human and intellectual resources to target racing fans and horseplayers in a more strategic and consistent fashion. This will generate more handle and interest in all facets of horse racing, both Thoroughbred and harness, which is to everyone’s benefit. We’re excited to begin working with Xpressbet and look forward to growing racing’s fan base.”

Horseplayers interested in signing up for an Xpressbet account can receive a $125 welcome bonus. Simply visit www.xpressbet.com and enter promo code BAM125 at sign up.

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