from the American Horse Council

Washington, DC — The American Horse Council is pleased to announce that they are accepting management proposals for the popular Time to Ride program.

Time to Ride is an initiative of the AHC’s Marketing Alliance, formed in 2012 to connect people with horses and encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of 22 industry organizations and associations, all from various segments of the vast equine industry.

The Time to Ride program engages new and returning horse enthusiasts to increase participation in the industry primarily through its successful Challenge. The annual Time to Ride Challenge awards $100,000 in cash and prizes to stables, clubs and professionals who introduce newcomers to horses through beginner-friendly outreach events. Additionally, the Pledge to Take a Friend Riding sweepstakes and Collegiate Challenge give equestrians of all backgrounds the chance to get involved by sharing the joy of horses with new participants.

“As we celebrate five years of the program, we can take excitement from the fact we have exposed over 120,000 people to horses,” said AHC President Julie Broadway. “For the new phase of the program we are seeking fresh ideas that will help further the ultimate goal of getting more people active with horses, as well as creating a demand for horse ownership and horse enthusiasts.”

To request a copy of the RFP or to learn more, contact AHC President Julie Broadway via email at jbroadway@horsecouncil.org.