Meadowlands fans treated to behind the scenes tour during live racing
December 23, 2019,East Rutherford, NJ — Each live race night one lucky table in Pink Restaurant is selected in the “Dine.Win.Tour.” promotion. The lucky winners receive a $10 betting voucher, a winner’s circle presentation with commemorative 8×10 color photo, a Meadowlands swag bag and an exclusive behind the scenes tour of the back paddock given by Marketing Coordinator, Jessica Otten.
The guest response to “Dine.Win.Tour” has been overwhelmingly positive.
The Dine.Win.Tour promotion at The Meadowlands gives fans the ultimate experience while taking in the races. Lisa Photo.
“This is a really cool experience, this isn’t something everyone gets to see,” said Lauralyn, a promotion winner in November. “It’s cool you guys take the time out to show the fans what goes on before they race.”
The drivers have stepped up for the promotion and have enhanced the back paddock experience. Winners have loved meeting their favorite drivers including Yannick Gingras, Tim Tetrick and David Miller who have taken time out of their busy night-time routine to pose for selfies and sign a few autographs.
The horseman have also embraced this new promotion and have allowed the promotion winners to get up close and personal with their equine athletes. Some have even provided hats, sweatshirts and other swag to guests.
“I love that The Meadowlands really promotes the sport and love the dine-win-tour that they do. It’s great seeing people in the paddock so interested to learn and see the horses, so I brought a couple of sweatshirts and t-shirts to hand out” Kristin Calcagni, groom for Carmen Auciello.
“When Marketing brought me this promotion I knew it was a winner,” said Jason Settlemoir, COO & GM of the Meadowlands Racetrack. “Rachel and Jessica did a great job developing this promo. It is a low-cost, high reward activity that really enhances our customers’ experience.”
Dine.Win.Tour will continue this week Thursday-Saturday with live racing kicking off at 7:15 p.m.
For more information on live racing, dining and event promotions visit PlayMeadowlands.com