by Keith Gisser, publicity director, Northfield Park

Northfield, OH — Northfield Park is pleased to announce that Jay Auto Group of Bedford, Ohio has signed on as the Title Sponsor of the track’s richest race, the 21st annual $150,000 Cleveland Classic, scheduled for Saturday, December 4.

Along with its sponsorship of the Cleveland Classic, Jay Auto Group will be involved as a yearlong sponsor of promotions and giveaways at Northfield Park, including special service pricing.

According to Northfield’s Vice President of Marketing and Hospitality Bill Seese, who oversees the track’s aggressive promotional schedule, “We have worked with the Jay Auto Group on car giveaways in the past and the partnership has been beneficial for both of us. Jay values customer service, as do we, and has always been highly professional in our dealings. We look forward to working with them in a number of ways during the coming year.”

In addition to event-specific promotions, an ongoing affinity program has been created. Currently, Northfield Park patrons receive special offers from Jay Auto Group in the track’s past performance program.

Jay Auto Group is a family owned business that was started in 1957 on the Bedford Auto Mile. Jay sells and services GMC trucks, Honda and Buick cars.