by Crystal Beauchemin, for Saratoga Casino and Raceway

Saratoga Springs, NY — Saratoga Casino and Raceway reported an overall increase in all source handle of 11.7 percent after the close of their 70th season on Dec. 11.

Wagering from simulcasting on Thoroughbred and harness products, as well as on live racing, reached $61 million compared to $55 million in the previous year.

According to John Matarazzo, Director of Racing Operations at SCR, the substantial increase was a direct result of additional handle generated through their interactive wagering platform called SaratogaBets. There was an increase in wagering on the raceway’s live product in simulcasting outlets in the U.S as well.

“Launching the platform has enabled us to expand into other markets and offer an additional wagering option to current customers. At a time when customer loyalty is at a premium, it is important that we provide our customers with all the tools they need, and SaratogaBets has allowed us to do just that,” Matarazzo said.

As a result of additional dollars wagered through the platform, overall handle was up 7 percent on products simulcasted into SCR over 2010.

SCR also showed a major increase in wagering on its own harness product through external simulcasting outlets. Handle from these outlets exceeded $24 million in 2011, up 25 percent from 2010.

“Our races are now broadcasted to over 100 outlets in the U. S. and abroad. The influx of purse money through VLTs has improved the quality of our product. It’s attracting better-quality race horses and top tier trainers and drivers. As a result, we have more global fan appeal,” Matarazzo stated.

The raceway expects continued growth in 2012.