from Horseshoe Marketing

Crete, IL — After a multitude of conversations and speeches in regard to the need for national promotion of harness racing at this year’s National Simulcast Conference in St. Petersburg, Florida, Balmoral Park has answered the call and developed a national marketing initiative for its American-National Night on Saturday, November 1.

This promotion will be available to all simulcast outlets, internet wagering outlets, and race books throughout the United States and will be subsidized by Balmoral Park.

“With over $1.2 million on the line and six major stakes races on the November 1 card, we thought this would be a tremendous opportunity for our simulcast partners to make our event their event,” stated General Manager and Simulcast Director Jim Hannon. “We have gone ahead and designed all the marketing materials, established a dedicated Web site, provided an inexpensive premium giveaway, and pulled together a national sweepstakes.”

The promotion also includes a Guaranteed Pick 5 wager and on-site voucher giveaways for those outlets that participate.

For more information on the national promotion of American-National Night, contact Horseshoe Marketing at (630) 445-5373 or info@horseshoemarketing.com.