Even silent messages are effective

by Carol Hodes, for the SBOANJ

Manalapan, NJ — Not all messages need to be shouted from the mountain tops.

But it does not hurt to make them highly visible.

The Standardbred Breeders & Owners Association of New Jersey took a cue from the advertisers who fly prop planes over the Garden State’s coastline to catch the eye of beachgoers. In this case, the objective was to share the message with the nearly 27,000 attending the Hambletonian at Meadowlands Racetrack on August 7, as well as thousands more watching at simulcasting locations or on NBC-TV’s one-hour national broadcast.

The red banner, pulled by the single-engine plane, read: Save the Meadowlands & Save the Hambo.

The previous day at the Summit on Gaming, the SBOANJ distributed t-shirts worn by many of the nearly 200 racetrack supporters who attended the hearings at the Atlantic City Convention Center.

Related Articles:

  • Gaming Summit meeting held in Atlantic City (Friday, August 06, 2010)
    The first of three public meetings to develop a sustainable plan for the co-existence of horse racing and casino interests in New Jersey was held on Friday morning in Atlantic City, New Jersey.
  • Second New Jersey Gaming Summit set for September 10 (Tuesday, August 31, 2010)
    The second New Jersey Gaming Summit will be held September 10 at Meadowlands Racetrack’s Pegasus restaurant.
  • Legislative Summit set for Friday at Meadowlands (Thursday, September 02, 2010)
    For several months horsemen and fans have been asking what can they do to save horse racing in New Jersey? The answer is “be there” on Friday, September 10, at 10 a.m. in the Pegasus at Meadowlands Racetrack.

Back to Top

Share via